ROAD SAFETY ADVERT CAMPAIGN IDEA - DON'T DRIVE LIKE A RICHARD!

SCENE: A country pub. Mid-shot, showing both front door and a few cars in the park.
CLOSE IN: Front door. It opens to show RICHARD.
V.O.: This is Richard. He's just had three pints, but thinks he's okay to drive.
RICHARD gets in his car and drives off quickly. Sudden screech, crash noise. A single wheel or hub cap rolls past.
V.O.: He isn't.
SCENE: A different RICHARD behind the wheel. He has his mobile phone against his shoulder. In the background we can hear him speaking 'Yeah mate, no mate, alright mate'.
V.O.: This is also Richard. He thinks it's okay to use his phone while driving.
The car careers off the road. Sound of a crash, again a wheel or hubcap rolls past.
V.O.: It isn't.
SCENE: A third RICHARD driving. He comes up behind a slow moving car going up a hill.
V.O.: This too is Richard. He thinks he can overtake this car on the crest of a hill without any problems.
RICHARD starts overtaking. As he reaches the crest of the hill, we see a massive lorry coming the other way. Close up of his panicked face as we hear brakes screech and the sound of crashing.
V.O.: He can't.
SCENE: All three RICHARDS standing next to one another. First RICHARD has his arm and leg in plaster, second RICHARD has steering wheel wrapped round his head, third RICHARD has a neck brace. All are battered and bruised.
V.O.: Drive safely. Don't drive like a Richard.
CAPTION: Don't drive like a Richard. Drive Safe.